Hip-Hop artist Lupe Fiasco, along with synthetic pop bands Passion Pit and Super Mash Bros., will headline University Union’s seventh annual Juice Jam to be held on Sept. 12.

 

‘They are very credible artists and they’re all very popular,’ said Harry Roberts, director of UU concerts and a junior in the Bandier Program for Music and the Entertainment Industries. ‘They appeal to a lot of different groups.’

 

The music festival will begin at noon at Skytop Field on South Campus.

 

Roberts said the artists were chosen based on a heavy amount of student input. UU asked students whom they wanted at Juice Jam on their Facebook page this June, while also releasing a separate survey asking the same question.

 

Reaching out to the student community gave UU a clear sense of what genres students enjoyed, and which artists were in-demand, he said.

 

‘We achieved our goal of appealing to a lot of different groups,’ Roberts said.

 

The concert kicks off with student band Mouth’s Cradle, who will carry the first set. Super Mash Bros. will take the stage afterward, followed by Passion Pit.

 

Lupe Fiasco, who is known for the single ‘Superstar,’ will be the final artist to perform. Beyond music, this year’s Juice Jam will also feature a mechanical bull and an inflatable obstacle course.

 

Tickets will be available online and at the Schine Box Office starting Thursday at 9 a.m. and will cost $10 with a valid Syracuse University or State University of New York College of Environmental Science and Forestry student ID.

 

Roberts said he thinks this year’s Juice Jam will be better than that of previous years. By showcasing artists with unique yet complimentary styles, he believes this year’s acts will have a broader appeal than previous artists like Girl Talk in 2009 and Ra Ra Riot in 2008.

 

‘[They] bring a live exciting element to the show,’ Roberts said.  ‘And I think that’s something we haven’t brought to Juice Jam before.’

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Published on August 24, 2010 at 12:00 pm