University Union should continue charitable acts at Juice Jam

For the second year in a row, a portion of the proceeds from University Union’s Juice Jam concert went to charity, an action UU should make into a tradition.

UU should continue to donate a portion of its Juice Jam concert proceeds each year to different charities, funds or scholarships. Making Juice Jam a benefit concert each year is a great way for UU to bring light to different causes and issues happening around the world.

On the 10th anniversary of Sept. 11, a portion of the proceeds from Juice Jam went toward famine relief in the Horn of Africa through the United Nations’ World Food Programme.

This year, $1 from every ticket sold will be donated to the Colorado Organization for Victim Assistance and will benefit victims of the Aurora, Colo., shooting at the midnight premiere of “The Dark Night Rises” on July 20. The donations from this year’s Juice Jam hit close to home, as a 2011 Syracuse University graduate, Stephen Barton, was shot in the theater.

Based on the past two Juice Jam concerts, it seems fiscally possible for UU to continue making them into benefit concerts. Some students at Juice Jam did not know an SU alumnus was injured in the Aurora shooting. UU should take pride in its ability to reach out to and educate so many students at once.

If UU chooses to make this a tradition, it should look into ways of getting students more involved. If UU had donation boxes set up around Skytop Field during the concert, perhaps more students would have donated and the total amount could have been much higher.



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